我们与中国各行业和领域数百家数字媒体展开合作，并长期成为其中一些最重要媒体的最重要伙伴。在我们强大的谈判实力和坚实的媒体关系支持下，全国谈判小组以整体购买量为基础谈判争取最优的价格；各个客户组在此基础上谈判最适合和高性价比的执行资源组合：

 

·   针对非标资源的策略性谈判和实施，包括特殊广告形式与内容资源合作方式；

·   对媒体促销政策和媒体资源的灵活管理与运用；

·   通过长期合作与各大媒体建立了良好的信任关系；

·   与各大网站决策人的定期沟通，致力于与中国互联网行业共同进步共同发展

 

For long, we partner with hundreds of key digital media cross industries. With strong negotiation capability and solid connection with websites, our negotiating team focuses on getting the best deals for our clients through large quantity of purchases. With such basis, individual customer service team can choose the most practical resources combination to ensure high ROI:

 

·   Strategic negotiation and execution focusing on non-standard resources, including special advertisement form and content resources cooperation;

·   Flexible management and implementation of media promotion policy and media resources;

·   Strong ties with major media through long term partnership;

·   Maintain regular basis communication with decision makers of all major websites and focus on long term development of Chinese Internet industry.

华扬联众是目前中国互动广告市场中为数不多的、最具专业性的广告代理公司之一，我们出色的专家团队在互联网整合营销的各个领域提供最优质的服务。

 

Among few of others, Hylink Ad is one of the most professional advertising agencies in the interactive advertising market. Our staffs have incomparable experience in integrated online media planning and execution.

- 品牌策略及项目策划

数字化品牌诊断

目标消费人群网络行为分析

互联网传播环境分析

制定互联网品牌基本架构

制定品牌互联网传播体系及策略

制定重要推广活动策划方案

制定品牌/产品口碑体系

 

- 互联网传播研究

互联网发展趋势分析

互联网营销方式分析

互联网文化透视

新媒体推广价值研究

新营销手段分析

特定人群互联网行为分析

 

- 培训及交流

为内外部提供专项培训

提供互联网相关资讯分享

提供workshop，进行研究结果分享

组织沙龙等互动活动，提供与媒体、消费者直接接触机会

定期发布相关研究结果，供客户及内部分享、学习

 

- Branding strategy & Project planning

Brand ( website related ) diagnosis

Internet behavior analysis of targeted groups of consumers

Analysis of online communication environment

Overall development of online branding framework

Overall development of online communication system and branding strategy

Campaign design and development

Product/ brand reputation system setting

 

- Internet communication analysis

Internet trends analysis

Internet marketing analysis

Internet cultural trends analysis

ROI analysis of new media campaign

New marketing methods analysis

Internet behavior analysis of targeted population

 

- Communication & Training

Providing targeted training for internal and external professionals

Industry information sharing

Research results sharing workshop

Organizing events to facilitate direct communication with media and clients

Regularly publishing research result for internal and external sharing

聚焦全球创意趋势，为客户提供最具创新精神且富于互动体验的整合方案。

 

- 创意策略：我们始终坚持“Idea至上”， 从契合客户品牌传播的战略层面开展可行性整体创意规划；

- 创意执行：我们具备基于整体传播策略的全方位创意执行能力，从优化用户体验角度实现最佳传播效果；

- 创意形式：除在线广告、网站构建、数据库管理、多媒体应用等常规形式外，我们亦不断尝试国内外前沿的媒体技术及项目管理方法。

 

Focusing on global creative trends, we provide our clients with the most innovative and interactive integrated solutions.

 

- Strategy: All along sticking to the principle of “Idea, the Foremost”, we make feasible comprehensive plans to meet our clients’ brand strategy.

- Implementation: Capable of implementing creative ideas in an all-round way based on the overall strategy, we can achieve the best result from user experience optimization.

- Types: Besides such common types of online advertising, website construction, database management and multimedia application, we keep attempting domestic and foreign frontier media technologies and project management methods

- 策划：营销策略构建

品牌/产品的网络口碑传播策划

品牌/产品的网络公关策划

网络多媒体节目的内容置入策划

企业微博/互动账号的策划

 

- 实施：媒介选择/内容创意

论坛帖/博文/公关软文等创意制作与发布

病毒视频/漫画创意制作

论坛/频道发布及维护

企业博客/微博/百度贴吧/问答推广及维护

互动类网络(开心/人人/豆瓣等)推广及维护

网络舆情监测

危机公关及负面信息处理

 

- 监测、分析及总结

论坛/博客/互动类网络推广等在维护期后提供阶段性投放分析报告(通常为每周提供)

在口碑传播项目结束后提供完整总结及分析报告

舆情监测等根据执行方案定期提供报告

企业微博或其他互动类账号维护根据客户需求定期提供总结报告

 

- Planning: establishment of marketing strategy

Planning online oral spreading campaign for brand /product

Online PR planning of brand/product

Planning of content placement into online multimedia programs

Planning of enterprises' mini blogs/interactive IDs

 

- Implementation: media selection/creative of content

Creatively producing forum posts/blogs/advertorials and issuing

Producing virus videos/ cartoons

Posting and maintenance on forums /channels

Popularization and maintenance of blogs /mini blogs/ tieba.baidu.com /zhidao.baidu.com

Popularization and maintenance on interactive websites (like kaixin001.com /renren.com /douban.com)

Monitoring online public opinions

 

- Monitoring, Analysis and Summary

Providing phasal advertising analysis reports after the maintenance period in terms of the popularization of forums /blogs /interactive websites (weekly)

Providing complete summary and analysis report after the oral spreading project finishes

Providing reports periodically of public opinions monitoring according to the implementation plan

Providing report periodically according to clients' demands in terms of the maintenance of enterprises' mini blogs or other interactive IDs

我们为客户提供针对搜索引擎平台的整合营销方案。

 

·   搜索引擎营销目标分析及策略规划

·   长期性投放与阶段性推广的整合策略提供

·   搜索营销产品分析、推荐与规划

·   搜索营销行业知识培训

·   媒体谈判、采购及商务流程跟踪

·   搜索营销投放执行、跟踪监测与分析

·   搜索营销优化（包括SEM/SEO）及相应技术工具的应用与开发

·   与互动广告及线下推广的整合策略提供

 

We provide clients with integrated marketing plans targeted at the platform of search engines

 

·   Search engine marketing objectives analysis and strategies planning

·   Providing integrated strategies of long-term advertising and phasal promotion

·   Analysis, recommendation and planning of search engine marketing product

·   Training of knowledge related to search engine marketing

·   Media negotiation, purchasing, and business process tracing

·   Implementation, tracing, supervision and analysis of search engine marketing projects

·   Search engine marketing optimization (including SEM/SEO), and application and development of related technologies and tools

·   Providing strategies integrated with interactive advertisements and offline promotion

- 谈判与购买

·   媒体谈判和合作

·   媒体购买和执行

·   素材测试

·   创意购买建议

·   媒体研究和新媒体\频道\手段\广告表现建议

·   媒体频道\栏目\产品\服务赞助植入建议

 

- 监测和评估

·   每日投放报告

·   每日屏幕拷贝报告

·   及时的监测数据收集

·   买后评价和总结报告

 

-报告

·   会议记录，工作进度报告，每周/每月/季度/年度报告

·   竞争品牌月度报告（策略，媒体购买，创意，及所有的网上活动。）

·   附加服务

·   行业趋势分析报告

·   论坛管理

·   品牌调研\消费者行为调研\行业趋势调研

·   其它数字媒体合作(WAP\Mobile..)

 

- Negotiation & Purchase

·    Media negotiation & co-operation

·    Media purchase & execution

·    Material testing

·    Recommendation of creative purchase

·    Media research and recommendation of new media, form, channel, and ad performance

·   Recommendation of channels, programs, products and sponsorship

 

- Monitoring & Evaluation

·    Daily broadcasting report

·    Daily screen copy report

·   Timely monitoring and data collection

·    Post-purchase evaluation and summary report

 

- Report

·    Meeting memo, progress report, Weekly/ Monthly/ Quarterly/ Annual report

·    Monthly report of competing brands (strategy, media purchase, creative and overall digital campaigns.)

 

- Additional Service

·   Industrial trend analysis report

·   BBS management

·    Brand survey, consumer behavior survey and industrial trend survey

·    Other digital media co-operation (mobile phone, WAP, etc)

- 建立全面的数字营销解决方案

·   量身定制的EPR战略

·   网络营销战略

·   整合的和可执行计划的在线广告活动

 

- 协助媒介部门

·   媒体策略

·   媒体计划

·   媒体购买

·   通过谈判为客户获得最佳折扣，并确保按时上线

·   协助谈判购买赞助计划、活动和渠道

·   提出对新媒体和创意购买的建议

 

- 协调（内部，外部）

·   工作计划：会议记录，工作进度报告，投放执行时间表

·   每月总结报告和会议计划

·   年度总结报告

·   收集有利于客户的相关信息

·   定期市场调研，并提供报告

·   与客户的沟通和定期信息交流

 

- 应急服务

 

- Create comprehensive digital marketing solutions

·   Tailor made EPR strategy

·   Online marketing strategy

·   Integrated and practical plan for online campaign

 

- Support Media Dept.

·   Media strategy

·   Media Planning

·   Media purchasing

·   Negotiating the best discount for clients, and ensure to launch on time

·   Assistance in negotiation of sponsoring programs, activities and channels

·   Providing recommendation & suggestion on new media and creative form

 

- Coordination (internal, external)

·   Project management: meeting memo, progress report, and campaign execution timeline tracking

·   Monthly report and action plan

·   Annual report

·   Intelligence gathering: collect information which benefits clients.

·   Regular market research and monthly report

·   Regular communication and information exchange with clients

 

- Emergency PR service